Finally a project has come my way that I can get behind. Of course I love writing but even more than that, I enjoy filming and and editing. It’s one of, if not my deepest passions in life. For this project, we’ve been asked to create an ad video and then analyze how and why we structured the video in that certain way. Since it asks, I’ll go ahead and explain first what equipment and software I’ll be using. I’ll be using a Canon G5X Powershot along with Sony Vegas Pro for editing software. I have over a year’s worth of experience with both so I should have no problems in that area. The hardest part for shooting a video or film is the idea to spur you into something. I already know I want to do an ad for my project, next would probably be picking an ad about what. We’ve been told that our ad can be about anything. So because of this, we have ton’s of creative freedom. One of the things I’d like this ad to be is funny by being over the top. Another thing that I want to do is take a couple of persuasive rhetorical strategies in order to convince the audience to buy my product. I started with looking up some of the dumbest products to ever be made. I wanted to go with a spoof comedy to try and make fun of the flaws of something. One of the things the article pointed out was how stupid paper plates were. Immediately, I thought this was a good idea. I thought how I could make fun of them by picking a lot of different types of flaws. For example, heres a few. They are a huge harm to the Earth, having actually reusable dishes that can be washed, you waste a ton of money, and I even had a funny spoof idea where i’d say something like “Why need real plates when this can happen?”
*Drops plate
*Pans up to my face and I say “Oh hotdog”
“With the Paper Plates you will never have to worry about an accident like THAT happening again.
*Drops paper plate
*Pans up to my face and I throw a thumbs up.
Another thing that I’ll have to do is use my rhetorical strategies into my ad. So one of my ideas overall is to get customers to stop buying Plates but by using reverse psychology and spitting bad facts about paper plates, this in turn should hopefully push the consumer to actually buy real plates. We also need the consumer to buy specific brand of plates so I’ll most likely have a box of plates from some company of my choice. In nearly every shot I’ll have that box in the background and occasionally I’ll say something like, I had this one idea where I do the following.
“Who needs expensive plates like these?”
*Pushes box of plates off the counter and you hear plates crash
“When you could spend $30.00 a month for paper ones!”
I suppose another rhetorical strategy could be considered would be that reverse advertising. Bad mouthing something actually turns into me almost sarcastically saying not to buy paper plates and instead turn to real ones.
