Category: Electronic

For my visual analysis, I decided to analyze Jaden Smith’s Instagram page. I chose this because I felt like I had background knowledge about effectively using Instagram, and I also thought that Jaden had a unique Instagram.

I started by going through his Instagram page and screenshotting portions that were unique or specific to his Instagram. I noticed that most of it was very modern and simple. Because of that fact, I started by addressing who his audience is, which is millennials. According to Sprout Social, almost 60% of users on Instagram are between the ages of 18 and 29 years old. So millennials are using Instagram more anyway, and they are typically drawn to modern, aesthetically pleasing Instagram’s like Jaden’s.

A lot of my analyzing had to do with style. Smith’s Instagram is very much based on style and how the overall grid looks. I talked about his use of white photos in order to draw attention to one photo on the grid. That is very much a stylistic choice. Because he wants one photo to stand out, he makes all the picture around it plain white.

Another style choice Smith makes is the fact that sometimes his photos are split into three parts in order to accosted Instagram’s set up of three pictures going across the screen. I also talked about the downfall of doing that.

The next point I brought up was about his use of color themes, and how he often uses black and white to give his Instagram a clean look. I mentioned that he uses other photo themes besides black and white too.

The last point I made was about Smith’s poor caption writing. Captions can be very vital to an Instagram post, and Smith does not write very engaging captions which is a negative.