“reACT gallery hopes to generate conversations in community”: A Rhetorical Analysis
Parker Reed wrote the article “reACT gallery hopes to generate conversations in community”, published in 2017 in The Daily, to bring awareness to Iowa State University’s reACT Gallery. Using techniques such as presenting information in a logical manner, including photographs, writing in an informative tone, and citing credible sources, Reed encourages readers to visit the reACT Gallery.
Reed starts the article with a photograph from the kickoff event which announces the gallery’s theme: leadership. This provides an idea of the content an attendee will see when visiting the gallery. This also enhances the article by providing visual content for the reader.
The first sentence is a general statement explaining the typical purpose of a museum followed by how University Museums is approaching a new point of view. This is different from the traditional viewing style of a museum and sparks interest in the content. Reed then quotes Sarah Nusser, Vice President for Research for Iowa State, increasing his credibility. Reed ends the paragraph with Nusser’s question, ”How is that affecting us?” This prompts the audience to ask themselves and it serves as a transition into the interactive portion of the gallery.1
Next, Reed uses the purpose of the reACT Gallery as a transition from Nusser’s quotes to Nancy Gebhart’s quotes. Gebhart boosts Reed’s credibility as she is the Educator of Visual Literacy and Learning for University Museums. Reed also ends this paragraph with a question, “I’ll always ask them, ‘What did you see that made you say that?’” This again connects to the idea of the viewer interacting with the artwork.2
Reed follows this up with a photograph of a people viewing the artwork at the kickoff event on September 5th. This leads into Reed’s personal experience of the kickoff event. This also includes the location of the gallery, Morrill Hall. Reed concedes that the gallery is still designed as a traditional museum would be with display cases but emphasises4 the level of interaction by saying the gallery “encouraged attendees to voice their own opinions.” Nusser’s next quote backs this up by counting on the attendees participation.3
Now, Reed explains the purpose of the reACT Gallery. This includes the way this display is different from typical museums. Viewers are able to leave post-it notes with their thoughts and feelings concerning the artwork. Reed uses this to showcase the unique quality of this gallery and encourage the reader to connect with his own article. Reed also mentions that there is a podium available for people to speak and how Iowa State scholars have commentary featured throughout the gallery. Reed defines Iowa State scholars to be, “any Iowa State student, staff and/or faculty member,” and further encourages students to interact by pointing out that “any scholar is eligible to submit their opinions on a specific piece of art.”
The last photograph in this writing shows a man playing improvised pieces on his saxophone based on the artwork in the gallery. Reed uses this as a visual cue for the various ways this gallery encourages viewer participation. Reed follows the photo by quoting Aspen Pflanz, Education Intern for University Museums. As a third source, Pflanz further increases Reed’s credibility. Being the last quote, Pflanz also adds another point of view for how the gallery is different from other museums. As a transition from the persuasive writing to the informative writing, Reed includes September’s theme with a little summary. He ends the article with two informative paragraphs. The first has the end date for the “Leadership” gallery and the galleries for the rest of the school year. The second paragraph has the hours of operation and concludes with, “The event is free to attend.” This last sentence is the final hook to attract students’ attention and persuade them to visit the reACT Gallery.
Parker Reed’s article, “reACT gallery hopes to generate conversations in community”, sparks interest in Iowa State University’s campus gallery. By presenting information in a logical manner, including photographs, writing in an informative tone, and citing credible sources, Reed informs and encourages students to visit the reACT Gallery.
Reflection
1Here, I would revise this last sentence: By comparing the reACT gallery to traditional museums Reed prompts the reader to reflect on their previous experiences with museums. This builds a connection between Reed and the reader. This question also serves as a transition into the interactive portion of the gallery.
2Instead of saying, “This again connects to the idea of the viewer interacting with the artwork.” I have revised this paragraph to conclude as follows: This question connects the quotes back to the idea of the reACT gallery integrating the viewers. Reed also uses this as an opportunity help explain the purpose of the gallery.
3My revision here is to add on: Nusser’s quote not only builds credibility, it reinforces the idea that the reACT gallery is worth noticing. By including Nusser stating, “It isn’t a place where you come, look, say ‘That was nice’ and walk away,” Reed is able to provide logical evidence as to why readers should visit.
4emphasizes