I chose a poster instead of a website because my topic, in this case Study Abroad, already had a website and I wanted to emphasize important points in a simple manner and make it easy to understand. The website has many shortcuts to get through but I personally found it hard to go through it without getting bored. I engaged my audience by stated the points clearly in different squares and chunking the information far away from each other so it didn’t look like there was too much information. I also used a simple and casual tone to engage those who would be reading, college students. The poster was full of bright colors, which made the viewer look at the eye-catching vibrant colors.